Although Dubai is yet to have its first official Michelin star restaurant, several Michelin-starred chefs already have opened their own restaurants or expanded their brands here.
Gordon Ramsay, Wolfgang Puck, Gary Rhodes, Nobu Matsuhisa, Tom Aikens, and Heinz Beck are a few of the well-known chefs with Michelin stars who already have a restaurant in Dubai. And many more celebrity and multi-awarded chefs including Heston Blumenthal and Todd English are set to conquer Dubai’s culinary scene soon as well.
But what makes Dubai a popular destination among Michelin-starred and renowned chefs from different parts of the globe? Here are five reasons why:
1. Dubai is a multicultural city
The city is already home to thousands of expats, and since its economy is booming, more people from all parts of the globe continue to flock here in search of better career and business opportunities.
Because of this, Michelin-starred chefs from various countries will always have a group of customers ready to patronize their cuisines and restaurants. Indian restaurants, for instance, will always be popular here among Indians expats and other nationalities such as Nepalese and Sri Lankans.
Investors, restaurateurs, and chefs, though, don’t need to rely on one or two nationalities to keep their business afloat. Dubai is home to thousands of foodies that enjoy trying different cuisines and dining experiences. With the right marketing strategies, restaurants can attract all these potential customers.
2.Dubai is a popular tourist destination
Throngs of tourists arrive in Dubai every day. All of them are hungry not only for an amazing holiday but also for great food and excellent dining experiences as well.
Multi-awarded chefs and Michelin-starred restaurants already have a reputation and a number of loyal followers from various parts of the world. Many of these fans may have already dined at their restaurants before, and want to have the same meal again. Others will have heard of these establishments and are dying to try them.
When these tourists visit Dubai, they will make a beeline for a number of restaurants which will not only benefit from their patronage but also from the free advertisement they get when diners blog about or share posts from their dining experience online.
3.Dubai has access to the finest ingredients
Due to the city’s strategic location, chefs here have access to the best ingredients. They can choose from the best selection of local ingredients. They can also source from other emirates or even other countries as well. With the right logistics services, they can get fresh supplies which they can use in making their superb dishes.
Whatever supplies are needed — dry and wet ingredients, different types of protein and produce, and even beverages — chefs won’t have a hard time getting their hands on them.
Wholesale food distributors can also help restaurants get only the finest ingredients so that they can consistently serve top-notch dishes and meet the expectations of their diners.
4.Dubai’s economy is booming
The local and national economies continue to be stable and are even expected to soar in the coming years. The unemployment rate here (and the rest of the UAE) is low as well.
Because of these two factors, restaurants here will have no problems attracting new and loyal paying patrons. Investors, renowned chefs and restaurateurs will, therefore, have a higher chance of getting their ROIs faster and earning good profit margins in the long run.
5.Dubai is committed to supporting new businesses
Many famous restaurateurs and Michelin-starred chefs want to expand their brand overseas but often encounter a lot of difficulties in their target country so they end up shelving their ideas too quickly.
This is a problem that they will not face when they decide to expand or open a different restaurant in Dubai. As long as restaurateurs and chefs work with the right partner, they can set up a restaurant successfully in this city.
Dubai’s multicultural and welcoming audience, the high number of tourists, access to the best food supplies, economic status, and support for new businesses make it the next best place for celebrity and multi-awarded chefs to expand or open a new restaurant.
And with several new restaurants opening every month, the city is set to be one of the top culinary destinations in the world. It may even have its first Michelin star restaurant pretty soon.
Jad Asaad is the Marketing Manager at Horeca Trade LLC with more than eight years of experience in digital, online and offline marketing. He started his career in Beirut working in a creative agency and then moved to Dubai to further expand his career. He created and implemented award-winning high-impact digital and offline marketing campaigns that consistently generated revenue streams and improved performance in targeted segments.